In 2025, this poster was chosen from more than 40 proposals as the official image of Rota’s Spring Fair for its elegance and its strong connection with local identity.
Through a bold figure–ground composition, a flamenco‑clad woman appears behind the fairground canvases, her subtle yet captivating gaze becoming the emotional focus of the design.
A vibrant dialogue between red and green reinforces Rota’s Andalusian roots, creating contrast, warmth and a feeling that the poster truly belongs to the town and its people.
